Owning the outcome, both markets at once.
I carried it end to end: the client relationship with Oney's product owners in both countries, the structure of the work covering Spain and Portugal at once, the supervision of the interviews, and the bar for what went into the decks. A two-person research team did the fieldwork; the outcome was mine to answer for.
Know the competition, feature by feature.
Oney's regional entities in Spain and Portugal wanted to know exactly where they stood: what features their competitors offer in their customer areas, how the experience compares, and which features Oney should deploy or strengthen — with actionable recommendations, not observations. The scope was strict: the real products, web and app, in both countries.
Real accounts, real users — everything first-hand.
A benchmark is only as good as its access. This one ran on two sources, both first-hand:
Every platform measured against the same criteria, across six areas: overview and architecture, access and security, core features, advanced features, legal information, and accessibility.
Two decks, one ruler.
One deliverable per market — findings per player and area, a comparative digest, and actionable recommendations to strengthen Oney's positioning — plus full documentation: screenshots, videos, and the complete flows in Figma, mobile and desktop, in English and localized for each market. In all, the two decks ran to 194 slides.
Inside, three moves recur — a feature matrix across the players, the real screens side by side, and case studies dissecting the leaders:
A tender-to-delivery sprint.
From a June kick-off to final delivery at the end of August — fourteen platform analyses across both markets, each one covering web and app, measured across six areas.
Delivered complete, end of August.
Both studies were presented to Oney at the end of August 2025, complete: findings per player and area, comparative digests, actionable recommendations, and the full documentation behind them. And the clearest signal it landed: Oney came back — the study opened further benchmark engagements with the client.